Kosho Sugiura
Branding Designer, Designer, Art Director
In their own words
I believe that failure isn't the moment when you can't move forward, but the moment when the direction you're heading changes.
I use the internet not so much as a place to build relationships, but rather as a gateway to meeting people in person.
When outsourcing to external partners, we always share the background and rationale behind the work.
The stillness at 5am is pure peace. I brew coffee, review yesterday's work, and schedule time to do absolutely nothing.
I treasure the time between 4am and 7am as my 'human-free time'.
Always create a contract and make sure all terms are clearly documented.
Articles & interviews6
- 6 hard lessons creatives only learn when things go wrong
Written by Tom May for Creative Boom, this article gathers insights from several creative professionals about the lessons learned from failure. Through candid stories of health crises, failed collaborations, and embarrassing mistakes, the piece explores how setbacks can lead to growth, resilience, and better creative judgment. Each contributor shares a personal experience that reshaped their approach to work and life.
- No need to shout! Why creatives who say less get heard more
Tom May’s Creative Boom article explores how creatives are rejecting the pressure to constantly post online and instead embracing quieter, more authentic forms of visibility. Through insights from designers and illustrators, it highlights a shift toward meaningful connection, slower content, and genuine communication over performative self-promotion. The piece argues that saying less can actually help creatives be heard more clearly and sustainably.
- How to build kindness and empathy into your daily routine as a creative