Founder · Creative Director
The name Menkind sets up empathy rather than a punchline. The tone avoids both extremes of the category: cold clinical waiting rooms and the loud heavy lifestyle brand.
We aimed for the identity to evoke a sense of established credibility, modernity, and playfulness.
Ask Phill has a playful side, felt especially in their team. We tried to reflect that in their identity and website through lively animations and a vibrant colour palette.
Amsterdam-based brand and digital design studio Analogue created the strategy, name, identity, platform and packaging for Menkind, a Dutch online men's health service. The work balances warm, conversational consumer messaging with precise doctor-led clinical information, using two subfamilies of GT Ultra and a discreet two-layer packaging system.
Amsterdam-based studio Analogue created a refreshed identity and website for development agency Ask Phill, balancing professionalism with playfulness. The design employs the Inter typeface, a modular system, and a vibrant red palette inspired by the agency’s origin story. The project highlights Ask Phill’s digital-first ethos and approachable character through animation and interactive elements.