Joshua Darden
Founder, Type Designer
Articles & interviews3
- Darden Studio on rooting the foundry’s rebrand in their rebellious spirit and pursuit of continuity
The Brand Identity interviews Darden Studio’s CEO Joyce Ketterer and Chief Designer Eben Sorkin about the foundry’s 2023 rebrand and new website. The conversation explores how the studio balanced its rebellious post-punk spirit with continuity, evolving from its earlier steampunk aesthetic while maintaining its typographic legacy. They also discuss new type releases like Kit, Gamay, and Mahl, and the studio’s philosophy of innovation and irreverence.
- Home is where the heart is: TUK champion family, authenticity and simplicity in Papabou’s identity
Geneva-based studio TUK designed a warm and minimal brand identity for local restaurant Papabou, emphasizing family roots, authenticity, and simplicity. The identity uses Pimpit and Halyard Display typefaces, a black-and-white palette with a retained light blue accent, and nostalgic references to local signage. The result is a friendly, timeless visual system that reflects Papabou’s honest approach to food and community.
- Erik Herrström creates Whitney Houston legacy-led identity
Vienna-based graphic designer Erik Herrström created a flexible visual identity for Whitney Houston that draws directly on the artist's discography, music videos, films and interviews. The system pairs Freight Big Pro, a responsive WH logomark and Houston's signature with colour guidance based on her past releases and photography. Studio Herrström and Maya Gomez handled graphic design, while Tobias Raschbacher created motion work.