Jodie Harrison
Chief Brand Officer
Articles & interviews2
- Rapha Reboots Brand With Six Typefaces Inspired by Cycling Archives
Six agency collaborated with Frost type foundry to rebrand cycling brand Rapha through a new typographic system comprising six bespoke typefaces. Drawing from vintage cycling ephemera and archival materials, the project repositions Rapha with a contemporary yet heritage-informed identity. The rebrand focuses on typography as the brand’s voice, balancing technical precision with emotional resonance.
- Six and Frost restore Rapha’s cycling voice with custom type system
Six collaborated with type foundry Frost to create a bespoke typographic system for cycling brand Rapha, re-establishing its voice through six interconnected typefaces. The project aimed to balance heritage and modernity, giving Rapha a flexible, system-led identity that works across editorial, digital, and performance contexts. The collaboration reflects a deep integration between brand and type design, emphasizing clarity and longevity over style-driven expression.