Ji Park
Designer · Developer · Creative Director
4 articles · Jul 2018 — Feb 2026
Quotes
“It helps define different worlds and moods quickly.”
“If there even is any philosophy to my practice… it’s basically: fuck around and find out.”
“I think design is inherently interdisciplinary; it’s non-linear and messy by nature.”
Articles & interviews
- Ross Gendels on using sci-fi and fantasy to examine the modern world
The Brand Identity · Feb 5, 2026 · Interview
The Brand Identity interviews Base Design Associate Creative Director Ross Gendels about his independent magazine Quest, which uses sci-fi and fantasy as frameworks to explore politics, culture, and society. Gendels discusses the magazine’s reader-funded model, its collaborative digital design, and how speculative fiction informs his approach to branding and world-building. The conversation highlights Quest’s community-driven ethos and its blend of editorial experimentation and visual storytelling.
Base Designeditorial - SOOT Unveils Spiral: Revolutionary Visual Search Engine
It's Nice That · Oct 22, 2025
SOOT has launched Spiral, a new AI-powered visual search engine that reimagines how creatives explore and connect images. The platform uses a curved, spiral interface to reveal relationships and patterns between visuals, offering a more intuitive and exploratory research experience. Founded by artist Jake Harper, SOOT aims to build a broader visual operating system for creative professionals.
SOOTdigital - Ji Park Embraces Experimentation in Eclectic Design Philosophy
It's Nice That · Mar 25, 2025
The article profiles Brooklyn-based designer and developer Ji Park, whose eclectic practice spans design, coding, ecology, and food. Guided by a philosophy of experimentation and curiosity, Ji challenges traditional disciplinary boundaries and embraces an interdisciplinary, process-driven approach to creativity.
branding - New Print for OfficeUS Manual by Pentagram
BP&O · Jul 30, 2018
BP&O reviews Pentagram’s design for the book 'OfficeUS Manual', a comprehensive guide to the American architectural workplace over the past century. Designed by Natasha Jen and her team, the book uses deconstructive visual language, archival imagery, and typographic contrast to explore the codification of architectural practice. The article praises the conceptual clarity, humor, and balance between criticality and accessibility in the design.