Other · Managing Director
All too often, people sit in a room discussing what the project should look like without properly understanding the end users and getting their feedback early using a prototype.
Signifly’s London team rebranded Porsche 911 specialist Rennsport with a new identity inspired by 1980s and 90s automotive design. The project balanced heritage, craftsmanship, and performance through refined typography, adaptable colour systems, and versatile applications across digital and physical touchpoints. The rebrand debuted successfully at Goodwood Revival, earning strong engagement and positive reception.
Creative Boom’s article 'The UX Crisis' explores findings from the Digital Experience Index by Bernadette and Watermelon, revealing that one in three digital experiences fail users. Through insights from leading designers, it examines common UX pitfalls such as neglecting accessibility, prioritising aesthetics over usability, and insufficient user research. The piece highlights brands like Monzo and Bloom & Wild as examples of effective, human-centric digital design.