Hrvoje Grubišić
Founder
In their own words
We split the job between structure and energy.
We rigged the waveforms of the tracks to the distortion system, so the animations are fully responsive to the beat of the tracks, the intensity and frequency.
Given the time-sensitive nature of the project, we needed to establish a system that was both immediate and enduring.
Its neutrality and precision allowed us to build a system rooted in clarity and scalability.
That restriction became the strength of the identity.
Articles & interviews2
- Holographik creates Bottone exhibition identity in Zagreb
Zagreb studio Holographik created the identity, motion system and art direction for Objects & Frequencies, Berlin furniture brand Bottone's first Croatian exhibition. The system pairs rigorous all-caps typography in STK Bureau Sans with Bottone red and audio-reactive animations that transform each furniture object's silhouette according to its bespoke soundtrack.
- Holographik Creates Scalable Identity for Open Works Quickly
Holographik developed a scalable, typographic identity for Open Works, a cultural programme initiated by Zagreb Design Week. The design relies on Helvetica in all caps, motion through the transformation of the letter ‘O,’ and a restrained visual system that prioritizes clarity and adaptability. Collaborating with LABELWORKS for merchandise, the studio executed the identity across digital, print, and environmental applications under a tight timeline.