We learned that the sparkle is not associated with a specific company... it had to be in a way that felt differentiated and not be confused with an AI tech company.
It’s always delightful for us to create digital experiences that have a very thought-out brand identity foundation.
It represents the interaction between artists and fans, as Echio is a platform that creates a space and allows for that exchange.
The wordmark is created with the font Obviously by Oh No Type, capturing the youth, technological focus and energy of Echio through its subtle quirks and friendly architecture.
Decimal, a New York-based design and technology studio, created the inaugural brand identity for the Creators Coalition on Artificial Intelligence (CCAI), an advocacy group promoting responsible AI use in creative industries. The identity features a logomark of converging circles forming a sparkle, a vibrant gradient system inspired by watercolour mixing, and a custom web-based drawing tool that allows community participation. The design balances institutional credibility with grassroots energy, emphasizing human creativity within AI discourse.
Decimal created a brand identity for the newly formed Creators Coalition on Artificial Intelligence (CCAI), a nonprofit founded by creatives like Daniel Kwan and Joseph Gordon-Levitt to advocate for ethical AI in entertainment. The identity emphasizes human agency through an imperfect gradient system, a logo symbolizing collaboration, and a custom web-based drawing tool that invites community participation. The project reflects a balance between technology and human creativity.
W–E Studio collaborated with Decimal Studios to create a digital design system for Aaino, an online magazine founded by Kristin Müller. The project translates the tactility and rhythm of print into a digital experience using motion, sound, and animation. The identity employs Dinamo’s Arizona typeface and a flexible, gallery-like layout to evoke the elegance of print within a responsive web environment.
The Brand Identity features W—E studio and Decimal’s collaborative work on Aaino, a lyrical editorial platform founded by writer Kristin Müller. W—E studio developed the brand identity and visual language, while Decimal translated it into a poetic, interactive digital experience that mirrors the feel of a printed magazine. The project balances beauty and functionality through thoughtful motion, layout, and storytelling design.
The Brand Identity features Decimal’s bright and bouncy visual identity for Echio, a new live-streaming platform connecting musicians and fans. The NYC-based studio developed a dynamic system using geometric forms, vibrant colors, and a circular logomark symbolizing artist-fan interaction. The identity employs Clash, Matter, and Obviously typefaces to convey energy, friendliness, and digital fluency.