In their own words
We learned that the sparkle is not associated with a specific company... it had to be in a way that felt differentiated and not be confused with an AI tech company.
It’s always delightful for us to create digital experiences that have a very thought-out brand identity foundation.
It represents the interaction between artists and fans, as Echio is a platform that creates a space and allows for that exchange.
The wordmark is created with the font Obviously by Oh No Type, capturing the youth, technological focus and energy of Echio through its subtle quirks and friendly architecture.
Articles & interviews5
- Decimal Creates CCAI Identity for Responsible AI in Creativity
Decimal, a New York-based design and technology studio, created the inaugural brand identity for the Creators Coalition on Artificial Intelligence (CCAI), an advocacy group promoting responsible AI use in creative industries. The identity features a logomark of converging circles forming a sparkle, a vibrant gradient system inspired by watercolour mixing, and a custom web-based drawing tool that allows community participation. The design balances institutional credibility with grassroots energy, emphasizing human creativity within AI discourse.
- Decimal Designs Optimistic Brand for AI Creators Coalition
Decimal created a brand identity for the newly formed Creators Coalition on Artificial Intelligence (CCAI), a nonprofit founded by creatives like Daniel Kwan and Joseph Gordon-Levitt to advocate for ethical AI in entertainment. The identity emphasizes human agency through an imperfect gradient system, a logo symbolizing collaboration, and a custom web-based drawing tool that invites community participation. The project reflects a balance between technology and human creativity.
- W-E Studio Creates Print-Like Digital Design for Aaino Magazine