Gabby Lord
Designer
In their own words
We've always found it tricky to showcase our strategy work.
Content featuring real human faces gets a lot more engagement.
Articles & interviews3
- Super Keen just reinvented the case study... and other studios should take note
Creative Boom reports on Super Keen Studio’s innovative redesign of its website, which reimagines the traditional design case study format. Founders Gabby Lord and Lauren Wong Lee introduce embedded video pop-ups to explain strategic thinking behind their work, emphasizing transparency and human connection. The approach highlights the often-invisible strategy side of design while engaging audiences in a more authentic way.
- DesignThinkers highlights curiosity in AI-era design
This reflective article recounts the author's return to DesignThinkers, RGD's annual Toronto conference, and argues that curiosity, cultural understanding, and in-person creative community are increasingly vital in an AI-shaped design industry. It highlights Daughter's Out of Office conference identity and talks by Valentina D’Efilippo, Lauren Wong Lee, Gabby Lord, Barrington Reeves, Benji Wiedemann, and Alex Lampe.
- DesignThinkers highlights curiosity in AI-era design