Falko Grentrup
Illustrator, Illustrator Animator
In their own words
a playful way of documenting the trip
Each character was developed to reflect the personality of a specific bread product.
Character-led packaging like this feels pretty fresh in the bread aisle, so I hope it inspires more brands to embrace expressive and illustrative design like this.
Clients not respecting boundaries was much more common earlier in my career, and looking back, it was usually a red flag for the type of client I was dealing with.
Articles & interviews3
- "Top 5 Creative Projects from September Spotlighted"
Creative Boom’s September 2025 roundup spotlights five diverse projects spanning illustration, branding, and digital design. Highlights include Falko Grentrup’s illustrated travel diary, Goodside’s playful wine branding for DirtyVine, Morgan Hastie’s heritage-inspired hot sauce packaging, YeahNice’s AI-driven fashion search identity, and Ipshita Krishan’s conceptual rebrand of Sunburn Festival. Together, they showcase experimentation, craft, and cultural storytelling across the design landscape.
- "New Branding Revitalizes Wholegrain Bread Appeal"
Creative Boom features IW Agency’s rebrand of Swedish bread brand Hatting, which uses bold colors, playful typography, and lively illustrated characters by Falko Grentrup to make wholegrain bread feel fresh and energetic. The project aims to attract younger consumers and families while breaking from the conservative look of traditional bread packaging.
- How to Set and Keep Boundaries to Save Time and Energy