Evan McGuinness

This year’s exhibitors are a fascinating blend of product designers, architects and makers, who incorporate various techniques, new and traditional, in their processes.

We highlighted their tactility by creating 3D scans of the objects themselves.

Bobby had the idea to make it a 24-degree slant, which is quite extreme, but it works beautifully and will be a great addition to the identity in future years too!

Here we reveal the basic form to intrigue the viewer enough that they come to the exhibition.

As Evidi have a presence in a diverse range of segments and provide a variety of services to their customers, it was necessary that their symbol is abstract enough to be interpreted differently depending on the context.

Should there be one colour to unite identity, or should we have a broader palette to offer us more flexibility? For Evidi, we landed on the latter.

We felt Bradford, with its explicit references to hot metal type and newspaper setting, gives Evidi an approachable, familiar first impression.

The evolving content makes each year inspiring to work with.

We created a typeface that would retain a core skeleton.

We are the only member of the exhibition team that has been everpresent over the past eight years.