Designer
As Evidi have a presence in a diverse range of segments and provide a variety of services to their customers, it was necessary that their symbol is abstract enough to be interpreted differently depending on the context.
Should there be one colour to unite identity, or should we have a broader palette to offer us more flexibility? For Evidi, we landed on the latter.
We felt Bradford, with its explicit references to hot metal type and newspaper setting, gives Evidi an approachable, familiar first impression.
The evolving content makes each year inspiring to work with.
We created a typeface that would retain a core skeleton.
We are the only member of the exhibition team that has been everpresent over the past eight years.
With roots in the Scotch Roman style, ABC Synt has a certain classic initial expression.
The Slant and Turbo styles, however, add a contemporary playful element to the identity.
Atelier needed a palette that is playful and gives a sense of approachability, as they are on a journey to destigmatise the idea of purchasing art.
The key for me now is to stay active in some way.
Bielke&Yang developed a new brand identity for Evidi, a Norwegian IT company formed from the merger of five firms. The identity uses geometric forms, a bright color palette, and typefaces Bradford and Monument Grotesk to convey accessibility and unity. Collaborators included Maskinen for naming, Cian McKenna for 3D animation, BOW for photography, and CompEdge for web development.
The Brand Identity interviews Oslo-based studio Bielke&Yang about their eight-year journey designing the identity for Norwegian Presence, an exhibition at Milan Design Week. Partner and designer Evan McGuinness discusses the evolution of the project, the creation of a custom typeface, and the balance between digital and physical experiences. The 2022 edition marked a return to tactile, editorial design following the pandemic’s digital focus.
Oslo-based studio Bielke&Yang created a playful and polished brand identity for Atelier, an online art platform aiming to make buying art more accessible. The identity uses Dinamo’s ABC Synt and ABC Monument Grotesk typefaces, combining classic and contemporary qualities to balance approachability with quality. A vibrant color palette and expressive iconography reinforce Atelier’s mission to destigmatize art purchasing.
The Brand Identity’s 'Working From Home' series interviews Oslo-based studio Bielke & Yang about how its team adapted to remote work during the COVID-19 pandemic. Founders Christian Bielke and Martin Yang, along with designer Evan McGuinness, share their daily routines, home setups, and strategies for staying motivated and connected. The conversation highlights the importance of structure, communication, and maintaining a sense of normalcy while working remotely.