Design can communicate beyond spoken language – through form, rhythm, and visual tension – ultimately, through feeling.
Whether a weight appears useful, became our credo of a carefully selected palette from the available design space.
I love to begin a project with an idea rather than a solution, because it means that everything grows from that core.
Testing, discarding, it’s all part of the normal madness of the design process.
The Brand Identity features designer Robert James Powell’s branding for Runnit, an agentic operating system built for creative teams. The identity emphasizes momentum and clarity, avoiding typical AI visual tropes in favor of a vibrant, energetic palette and motion-led design. Collaborating with motion expert Michaela Day, Powell created a cohesive system that unites brand and product through type, color, and movement.
The article explores Erkin Karamemet’s creation of the typeface Ultimo, a reinterpretation of historical typefaces Rain Drops and Pistilli Roman. Through detailed analysis and transformation, Karamemet turns typographic fascination into a disciplined yet expressive system that bridges historical reference and modern experimentation.
The article is a guest feature by type designer Erkin Karamemet, translated and contextualized by Ferdinand Ulrich, exploring the conceptual and historical background of his new typeface Modena. It traces the geometric and typographic lineage of square-based letterforms, referencing figures like Piet Hein, Alessandro Butti, and Hermann Zapf. Karamemet discusses Modena’s design process, variable font structure, and the balance between optical correction and geometric precision.
The Brand Identity interviews German type designer Erkin Karamemet about his six-year journey developing Repro, a sans serif typeface released with Swiss foundry Dinamo. Karamemet discusses the technical and conceptual evolution of Repro, including its unique circle function and hybrid geometric-humanist design. The conversation explores his inspirations from signage and digital systems, as well as his ongoing collaborations with Dinamo and other artists.