Eliott Grunewald
Type Designer, Founder
In their own words
Display typefaces have long been marginalised.
Quality doesn’t depend on size – but on vision.
Designing typefaces gave me space to think deeply about form, to raise questions.
It raises a lot of questions about how designers are paid and how works are protected.
As long as that diversity is preserved, type will remain a rich field – one that keeps reinventing itself.
Articles & interviews5
- (Studio) Lotta Nieminen builds Cafuné’s identity from herbarium logic
The article details how (Studio) Lotta Nieminen developed a refined brand identity for Hong Kong-based accessories label Cafuné, inspired by the logic of a herbarium. Drawing from Karl Blossfeldt’s botanical photography, the identity features a custom typeface, organic monogram, and flexible pattern system that reflect the brand’s values of care, longevity, and emotional connection.
- Studio Lotta Nieminen’s sophisticated brand identity for Erly leans on exquisite colour combinations and a confident logo
Studio Lotta Nieminen has created a refined yet playful brand identity for skincare label Erly, focusing on the concept of mixing and tailoring. The design features a confident logo set in Herbus, a harmonious color palette balancing muted and neon tones, and cohesive packaging and digital applications. The identity reflects Erly’s mission to offer personalized, age-inclusive skincare with a sense of sophistication and joy.
- OTT’s Eliott Grunewald on building an independent type foundry with soul