Debbie Martín
Creative Director, Founder
In their own words
We thought of a bridge as a solid structure, something producers can lean on and that gives the French buyer instant confidence.
We use it like the producer’s signature, for those moments when we want to remind you there are people, hands and a story behind every product.
Articles & interviews2
- The Woork's Catalys Redefines Gourmet Identity, Ditches Clichés for Authenticity
Madrid-based studio The Woork created a refined brand identity for Catalys, a Spanish gourmet distributor connecting northern Spain’s artisanal producers with French consumers. The identity rejects stereotypical Spanish motifs in favour of an editorial, restrained system built around structural typography, flexible colour masses, and hand-drawn illustrations. The result communicates authenticity and precision while maintaining warmth and human touch.
- The Woork Expands Beyond Brand Creation to Activation
The Brand Identity interviews Madrid-based studio The Woork, founded by Debbie Martín and David Botella, about their philosophy of staying involved beyond brand creation to ensure effective activation. They discuss their methodology, the importance of long-term client relationships, and how their process bridges strategy and execution. The piece highlights their belief that true branding success happens in everyday applications, not just in identity design.