Dasha Plesen
Artist
Articles & interviews3
- Uncommon’s mouldy identity for Offf Barcelona is grown from biological traces of creatives
Uncommon Creative Studio created a mould-inspired identity and campaign for Offf Barcelona 2026 titled 'Cultured'. The project used biological traces collected from creatives to grow mould that informed the campaign’s textures, typefaces, and motion design. The result celebrates community, creativity, and the organic nature of culture itself.
- OFFF x Uncommon: Creativity Is Cultured, Not Artificial
PRINT Magazine’s article by Amelia Nash explores Uncommon Creative Studio’s campaign 'Cultured' for OFFF Barcelona 2026. The project reimagines branding as a living system built from the physical traces and participation of the creative community, challenging AI-driven notions of authorship. Through biological materials, a custom typeface, and collaborative events, Uncommon positions creativity as a collective, human-centered act.
- OFFF's logo is built out of designers' DNA
Uncommon created 'Cultured', a living brand identity for OFFF Barcelona 2026 built from biological samples collected from designers at social events. The campaign uses mould cultures and a custom typeface, Hyphae, to express the creative community as a living system. The project celebrates participation, collaboration, and the physical embodiment of creative culture.