Founder · Strategist
You need to set a really clear intention for the week - think about why you are there and what you want to get out of it.
Make connections, don't pitch (unless you have been invited to do so) – Yes, the hustle is real, but I have spoken to many CEOs/CMOs who get sick of being constantly sold to.
The article by Lucy Werner explores the major themes emerging from Cannes Lions 2026, highlighting the growing influence of creators, the shift toward tangible and screen-free experiences, and a more mature conversation around AI. It emphasizes how culture, human connection, and creative judgment are becoming the true differentiators in an increasingly tech-saturated industry.
Lucy Werner’s article explores why Cannes Lions has evolved beyond its advertising roots to become a global creative gathering for professionals at all career stages. Through personal anecdotes and insights from industry figures, it highlights how the festival fosters learning, networking, and inspiration for both established and emerging creatives. The piece offers practical advice for first-time attendees on how to navigate the event and make meaningful connections.