In their own words
During the process of designing and building the platform, there was a healthy push and pull between beauty and utility.
Articles & interviews4
- Inside Decimal’s five-year journey building a global curated network
The Brand Identity interviews Decimal’s team about their five-year evolution into a global, curated network-based studio. Partners Gabrielle Harlid, Raphael Guenassia, and Maki Ozawa discuss how they manage over 100 collaborators worldwide, maintain creative cohesion, and adapt technology to each project. The conversation highlights Decimal’s flexible, technology-agnostic approach and its focus on matching talent to projects based on expertise and passion.
- W-E Studio Creates Print-Like Digital Design for Aaino Magazine
W–E Studio collaborated with Decimal Studios to create a digital design system for Aaino, an online magazine founded by Kristin Müller. The project translates the tactility and rhythm of print into a digital experience using motion, sound, and animation. The identity employs Dinamo’s Arizona typeface and a flexible, gallery-like layout to evoke the elegance of print within a responsive web environment.
- W—E Studio and Decimal Launch Superior Magazine-Style Platform for Aaino
The Brand Identity features W—E studio and Decimal’s collaborative work on Aaino, a lyrical editorial platform founded by writer Kristin Müller. W—E studio developed the brand identity and visual language, while Decimal translated it into a poetic, interactive digital experience that mirrors the feel of a printed magazine. The project balances beauty and functionality through thoughtful motion, layout, and storytelling design.
- Gabrielle Harlid Becomes Decimal Partner, Expands Global Collaborative Approach
The interview with Decimal partner Gabrielle Harlid explores her journey to partnership, the studio’s globally distributed team, and their collaborative, flexible approach to design. She discusses Decimal’s website refresh, their network-based model, and how the studio balances creative quality with operational structure. The conversation highlights the studio’s international culture and evolving work practices across time zones.