During the process of designing and building the platform, there was a healthy push and pull between beauty and utility.
W–E Studio collaborated with Decimal Studios to create a digital design system for Aaino, an online magazine founded by Kristin Müller. The project translates the tactility and rhythm of print into a digital experience using motion, sound, and animation. The identity employs Dinamo’s Arizona typeface and a flexible, gallery-like layout to evoke the elegance of print within a responsive web environment.
The Brand Identity features W—E studio and Decimal’s collaborative work on Aaino, a lyrical editorial platform founded by writer Kristin Müller. W—E studio developed the brand identity and visual language, while Decimal translated it into a poetic, interactive digital experience that mirrors the feel of a printed magazine. The project balances beauty and functionality through thoughtful motion, layout, and storytelling design.