In their own words
My role is to reinforce this brilliance, protect it even, and ensure the leadership develop the skills and resources to continue the growth and build the Koto legacy.
As you scale, it's critical to double down on the human aspects—regular in-person meetings, constant connectivity, sharing success and investment in a diverse team.
Articles & interviews
- Booms & Shakes: The big creative industry moves you need to know this November
Creative Boom’s November 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new ventures across the global creative industry. From GOOD Agency’s partnership with The Children’s Society to Koto’s new chairperson and Elmwood’s leadership expansion, the article captures a sector in motion. It also spotlights new studios, relocations, and independent launches that signal optimism and reinvention despite economic uncertainty.
- Koto on how to take private equity investment, without losing your soul
Creative Boom’s article explores how global design studio Koto is navigating private equity investment from WestBridge while preserving its creative culture. The studio has appointed Charles Fallon as its first chairperson to strengthen governance and protect its people-first ethos. CEO James Greenfield and Fallon discuss how formal structure and cultural preservation can coexist during global expansion.