Carlos Bocai
Design Director, Associate Design Director, Designer
In their own words
12 uses green more punctually, with intentional use of white and white space to set the tone.
Articles & interviews5
- Is it ethical to present concept work as if it's real?
The article by Tom May explores the ethical implications of designers presenting speculative or concept work as if it were real client projects. Through insights from various industry professionals, it concludes that while concept work is valuable for learning and showcasing creativity, it must be transparently labeled to avoid misleading clients or employers. The piece emphasizes honesty and context as key to maintaining professional integrity.
- Is it ethical to present concept work as if it's real?
The article by Tom May explores the ethics of presenting concept or speculative design work as if it were real client work. Through perspectives from various designers and creative directors, it concludes that concept work has value for learning and showcasing skills, but must always be clearly labelled to avoid misleading clients or employers.
- "12 and Base Design Launch Matcha Revolution at Bond Street"
Base Design has created a comprehensive brand identity for 12, a new premium matcha brand launching its flagship café at 54 Bond Street in New York. The project spans strategy, naming, packaging, digital, and spatial design, blending Japanese tea tradition with modern wellness and fashion sensibilities. Collaborations include scientists, chefs, and designers to craft a holistic, sensory brand experience.
- Brazilian at heart, global in spirit: Aprender Design lets us in on the online school’s jump to the US
The Brand Identity interviews Aprender Design co-founders Gustavo Bittencourt and Gláuber Sampaio, along with US partner Laura Scofield, about the Brazilian online design school’s expansion into the United States. The discussion explores the school’s teacher-centered model, its origins during the pandemic, and its mission to make design education more accessible and globally connected.
- The Edit: five new projects including Sound by Redscout
The Brand Identity’s 'The Edit' highlights five new design projects from studios around the world, including Redscout’s rebrand for sparkling water brand Sound, and identities by Everything Will Be Fine, ANYWHERE, ssnn, and a collaboration between Plus Mûrs and Naranjo-Etxeberria. The projects span industries from beverages to art, showcasing diverse typographic and illustrative approaches.