Photographer
Studio Bland expanded its established identity for Brisbane's The Calile hotel into a flexible system of sub-identities for four recurring cultural-programme strands: Book Club, Swim Sets, Rooftop Harvest and Calile Culture. In collaboration with New Initiative, the studio used a restrained shared visual language, adding Editorial New to the existing type system while deploying photography, motion and a comic short film to create distinct experiences without losing connection to the parent brand.
Studio Bland developed a comprehensive, material-led identity for The Calile, a five-star urban resort in Brisbane, ahead of its 2018 opening. Drawing from Richards & Spence's travertine, concrete and brass architecture, the studio created a durable system spanning collateral, typography, illustration, digital touchpoints and minimally integrated wayfinding. Over eight years, Studio Bland stewarded and adapted the identity as the hotel grew before systems were transferred to its in-house Brisbane team.
Soft Stir’s third issue, themed ‘Stories of Collision’, explores how cultural clashes and intersections shape Australia’s creative landscape. Led by creative director Alex Stevenson and editor-in-chief Chloe Hayman, the magazine features 45 emerging Australian creatives and includes a special Indigenous curation by Wiradjuri artist Jazz Money. The design embraces a vibrant, layered aesthetic that mirrors the theme’s energy while celebrating the permanence of print in a digital age.
Melbourne studio AKLR created a utilitarian, typography-led identity for Sense Constructions, reflecting the company’s confident and practical ethos. Using Druk Wide, Everett, and LTC Remington, the design draws from construction-site stencils and signage. The monochrome palette and repetition-based messaging reinforce the brand’s precision and professionalism across digital and physical touchpoints.