Alice Neale
Photographer
Articles & interviews3
- Whistles Casts 50 Customers for 50th Anniversary London Campaign
To mark its 50th anniversary, British fashion retailer Whistles worked with London agency Weirdo on a campaign casting 50 women aged 19 to 72 who responded to cryptic fly-posters across London. The work includes a two-minute film, out-of-home, social, digital and in-store content, alongside refreshed positioning—"Designed for an Open Mind"—and a citrus signature colour called Lemonade.
- Whistles Casts 50 Customers for 50th Anniversary London Campaign
For Whistles' 50th anniversary, London agency Weirdo used anonymous fly-posters seeking "open-minded women" to recruit 50 customers, aged 19 to 72, for a fashion campaign. The work includes a two-minute camcorder-led film, photography by Alice Neale, and rollouts across out-of-home, social, digital and in-store channels. Weirdo also evolved the brand positioning to "Designed for an Open Mind" and introduced a citrus signature colour named Lemonade.
- Whistles Casts 50 Customers Across London for 50th Anniversary
For its 50th anniversary, British fashion retailer Whistles worked with London agency Weirdo to cast 50 customers, aged 19 to 72, through anonymous fly-posters asking for "open-minded women." The resulting campaign includes a two-minute film, photography, out-of-home, digital, social and in-store content, alongside an evolved identity and new positioning, "Designed for an Open Mind," marked by the citrus signature colour Lemonade.