Alexandra Lunn
Design Director, Designer
In their own words
Stick to two to three complementary fonts to maintain harmony and establish a clear visual hierarchy.
Designing custom type means the ability to focus on typographic details relevant to your brand’s story with total creative freedom, and using expertise to craft a truly made-to-measure branding system.
Articles & interviews2
- Top Font Selection Tips from Graphic Designers
Creative Boom’s article by Katy Cowan compiles expert advice from designers on how to choose the right fonts for graphic design projects. Contributors discuss brand personality, legibility, technical considerations, licensing, and budget awareness. The piece emphasizes thoughtful, strategic font selection and practical tips for avoiding common pitfalls.
- Five featured branding projects include WIZZ&CO identity
This edition of The Edit rounds up five branding projects by Alexandra Lunn Studio, Otherway, Re, Unifikat Design Studio and Fasett. The featured work spans a consultancy relaunch, sustainable running shoes, adventure cruises, handmade jewellery and weightlifting equipment, with identities using custom type, restrained systems, gradients, natural materials and product-focused marks.