In their own words
The combination of the curvy characters with the precision of the sharp diagonal felt fitting for a company that blends interior design and architecture as Conran and Partners do.
So there is no temptation to reduce down the ampersand and put it in the long-form wordmark.
The wordmark is set in Styrene by Commercial Type, chosen for its character, modernity but also because it feels grown-up.
The comp slips are rumoured to deploy a different colour for each new print run.
For the original brand, we collaborated with Eley Kishimoto on a range of patterns inspired by the architecture and Pop Art of the 60s. The patterns became the DNA of the brand.
For the website, the brief was to create a website that didn’t feel like a ‘property’ site, and in fact felt more like a luxury hotel.
Sabon is a typeface from the 60s which again felt particularly apt.
Articles & interviews5
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BP&O features DutchScot’s brand identity for FitzJohn’s, a luxury over-60s apartment development in Hampstead. The design draws inspiration from the area’s creative heritage, using expressive typography, vibrant colors, and abstract compositions to evoke a modern yet nostalgic feel. Collaborations with illustrator Emily Robertson and photographer Carol Sachs add warmth and lifestyle appeal to the brand.
- DutchScot’s wonky identity for Fitzjohn’s embraces the eccentricity of its location and legacy
London-based studio DutchScot created a distinctive brand identity for Fitzjohn’s, a luxury apartment complex in Hampstead. Drawing inspiration from the building’s unique architecture and the area’s artistic heritage, the identity uses expressive typography, geometric compositions, and a rich color palette to convey both sophistication and eccentricity. The project balances approachability with luxury, reflecting the creative spirit of its location.
- DutchScot create an ingenious identity for the iconic architecture practice Conran and Partners