Photographer
The article details how (Studio) Lotta Nieminen developed a refined brand identity for Hong Kong-based accessories label Cafuné, inspired by the logic of a herbarium. Drawing from Karl Blossfeldt’s botanical photography, the identity features a custom typeface, organic monogram, and flexible pattern system that reflect the brand’s values of care, longevity, and emotional connection.
Designer Tino Nyman created a refined and culturally balanced identity for TeeMaa’s 10th-anniversary tea box collection, blending Nordic simplicity with Chinese tradition. The project features a diverse color palette, elegant typography using Cucina and Lateral, and packaging inspired by bamboo boxes. The result is a poetic and visually rich celebration of TeeMaa’s dual heritage.
The Brand Identity features Helsinki-based designer Tino Nyman’s tranquil brand identity for Shanghai retail brand ILO Living. The project balances Nordic minimalism with Chinese sensibilities, using typefaces Haben Grotesk, Scarla, and Finder to harmonize Latin and Chinese scripts. The identity extends across print, digital, and motion applications, supported by collaborators in photography and animation.
Helsinki-based designer and creative director Marina Veziko collaborated with sustainable packaging company Packhelp on a range of typographic mailer boxes for small independent businesses. The minimal brown-and-white cardboard designs use FK Grotesk Neue to form a semi-kaleidoscopic maze of 29 experiences, thoughts and pressures associated with entrepreneurship.