AKQA Paris collaborated closely with ALAÏA’s creative leadership, including Pieter Mulier and Myriam Serrano, to redesign the fashion house’s digital flagship. The project translates ALAÏA’s sculptural couture philosophy into a refined, immersive online experience that balances editorial storytelling with e-commerce functionality. Featuring TT Norms typography, a restrained color palette, and 360° product views, the site embodies the brand’s architectural precision and elegance.