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Steinbeck in Use — 2 Design Examples | D1S1

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Steinbeck in use — 2 cases

Used by Alter, ESH

Set for Model Citizen, Senses Media

Find design references using Steinbeck. Browse project images and studio credits, then follow each case to its source. Typeface names come from catalogued studio writeups; coverage is limited to projects with recorded credits.

Model citizen

Model citizen by Alter

Brand Identity For Model Citizen Restaurant And Bar

Senses

Visual Identity For A Sexual Health App

Health, Sexual Health

Steinbeck in the news

KR8 combine science, systems and smileys in organic health drinks brand AJA’s nucleic identity
The Brand Identity · Oct 13, 2022
Vienna and Tokyo-based studio KR8 developed a scientific yet playful brand identity for organic health drinks brand AJA. The design draws inspiration from cellular structures, using a shifting logomark and vibrant colours to balance scientific precision with approachability. Typography from Pangram Pangram and The Temporary State reinforces the mix of traditional and modern aesthetics.
KR8AJAbranding
The Designers: The New Company’s Maria Vaquero on creative confidence, culture and diversity
The Brand Identity · Sep 10, 2021 · Interview
This interview with Maria Vaquero Coira, Senior Designer at The New Company in San Francisco, explores her journey from Madrid to the US, her views on creative confidence, and the importance of diversity in the design industry. She discusses her working habits, creative process, and reflections on the cultural differences between Spanish and American design scenes.
The New Companybranding