The article showcases six brand identities that use motion as a central design element, featuring work from Landor & Fitch, IYA Studio, DIA, Diplomatie Studio, Pol Solsona Studio, and DutchScot. Each project demonstrates how movement and kinetic systems enhance brand storytelling across industries from music festivals to tech platforms. The roundup highlights the growing importance of motion design in modern branding.
BP&O features DutchScot’s rebrand for Future Factory, a London-based lead generation agency for creative businesses. The identity uses motion graphics and a dynamic system of animated pipes and typography to convey energy, flow, and human connection. The article praises the balance between structure and liveliness in the design.
