Cases set in Reply, as credited by the studios in their own writeups.
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The Brand Identity · Mar 6, 2026
Order rebranded The Frank Lloyd Wright Building Conservancy, transforming Wright’s iconic red square into a symbol of community and preservation. The new identity uses multiple squares to represent Wright’s network of buildings and stewards, with one missing square symbolising the loss of any single structure. The system integrates geometric illustrations, a custom typographic approach using Reply by Optimo, and a nuanced color palette inspired by Wright’s architecture.
The Brand Identity · May 23, 2023
Barkas refreshed the Danish National Film School's identity to support a more public-facing strategy while retaining the institution's established character. The Copenhagen and Stockholm creative company developed a colourful bilingual modular system, pairing screen-like formats and editing-software-inspired colours with Reply, a restrained sans serif by Kasper Pyndt.