Order rebranded The Frank Lloyd Wright Building Conservancy, transforming Wright’s iconic red square into a symbol of community and preservation. The new identity uses multiple squares to represent Wright’s network of buildings and stewards, with one missing square symbolising the loss of any single structure. The system integrates geometric illustrations, a custom typographic approach using Reply by Optimo, and a nuanced color palette inspired by Wright’s architecture.
OrderOptimoThe Frank Lloyd Wright Building Conservancybranding
