Studio zur Strassen rebranded the running app Trait, formerly known as Twaiv, to emphasize the joy and mental benefits of running rather than performance metrics. Led by Yannick zur Strassen, the project included naming, strategy, and a playful yet minimal identity inspired by running-crew culture. The rebrand features a winking 'T' logo, rounded typography, and a modular masking system that visualizes progress and imperfection.