Pimpit — 1 case

Pimpit in the news

• Home is where the heart is: TUK champion family, authenticity and simplicity in Papabou’s identity

  The Brand Identity · Mar 28, 2023

  Geneva-based studio TUK designed a warm and minimal brand identity for local restaurant Papabou, emphasizing family roots, authenticity, and simplicity. The identity uses Pimpit and Halyard Display typefaces, a black-and-white palette with a retained light blue accent, and nostalgic references to local signage. The result is a friendly, timeless visual system that reflects Papabou’s honest approach to food and community.

  TUKPapaboubranding
• TRY Design Shapes Playful Identity for Oslo Hybrid Store Innom

  The Brand Identity · Sep 22, 2022

  Oslo-based TRY Design created the visual identity for Innom, a Norwegian convenience-store concept combining a grocery store, kiosk and bakery. The identity uses a customised version of Benoît Bodhuin's Pimpit alongside Grenette, vibrant colours and humorous illustrations by Jonathan Averstedt across retail touchpoints and staff uniforms.

  TRY DesignColophon FoundryInnomREMA 1000branding
  Poppy Thaxter