The Brand Identity features 27b’s vibrant brand identity for Kokoro, a Japanese pop-up restaurant in Amsterdam. The design combines a playful hand-drawn wordmark, custom typography, and bold illustrations by Andrew Tseng to create a distinctive, character-filled visual world. Sustainability and reusability are reflected in the pink embossed menu sleeve and minimal, illustration-led merchandise.
The Brand Identity interviews Vinicius Theodoro, founder of Studio Tempo, about building an inclusive and culturally resonant design practice in São Paulo. The conversation explores the studio’s Afrocentric approach, modular team structure, and projects such as the AMA children’s shampoo identity and the creation of Sohi, its 3D and motion division. Theodoro discusses how diversity, collaboration, and cultural sensitivity shape the studio’s creative process and future ambitions.
Studio TempoSohiWieden+Kennedy São PauloNikeNubankbranding
