Pentagram’s London team, led by Luke Powell and Jody Hudson-Powell, created a dynamic title sequence for Riz Ahmed’s new Prime Video series 'Bait'. The design uses colour filters, motion, and typographic layering to explore shifting identity and perception, mirroring the show’s themes of cultural expectation and self-image. The restrained yet conceptually rich approach reflects Pentagram’s ability to translate narrative ideas into visual systems.
London-based studio HONDO designed the visual identity for Proxectar, a new design event in Nigrán, Galicia, that connects local heritage with global design dialogue. The identity draws from the town’s tiled promenade and Galician typographic history, using red as a bold departure from regional blues. Led by creative director Fran Méndez, the project emphasizes cultural authenticity, collaboration, and community engagement.
