Manychat’s in-house brand studio developed a refreshed identity for Instagram Summit, reimagining geometric shapes as social beings to express human interaction. The modular system uses motion and composition to convey collaboration and community while retaining Manychat’s established typography and color palette. The result is a dynamic, behaviour-driven identity that bridges technological precision with social warmth.
Manychat’s in-house design team developed a lively and expressive identity for the Instagram Summit 2024, emphasizing creator culture and emotional connection. The design combines geometric precision with organic, scribbly forms, supported by a vibrant color palette and expressive chat bubble motifs. Typography choices maintain brand consistency while allowing flexibility and energy across event materials.
