The Brand Identity’s 'The Edit' highlights five new design projects from studios around the world, including Zan Inc.’s tactile 70s-inspired identity for skincare brand Soft. Other featured works include DutchScot’s rebrand for Hoad & More, Ground and Hugmun’s collaboration for Tartan Zone Media, Vault49’s animated identity for So Satisfying, and ESH Gruppa’s refreshed identity for NET Festival. The article showcases diverse approaches to branding across industries from beauty to culture.
