Athletics designed a new identity for GOCA, a New York gallery dedicated to emerging Asian artists. The system draws inspiration from Japanese Katakana script and uses generative, algorithmic patterns to create an evolving visual language. The identity combines Kobe, GT Alpina, and ES Klarheit typefaces with a neutral, elegant palette and motion elements to reflect the gallery’s dynamic and inclusive mission.
AthleticsGallery of Contemporary Art (GOCA)branding
Athletics created a modular, cross-cultural identity for GOCA, a new gallery in New York’s Chelsea district showcasing contemporary Asian art. The design uses a typographic system inspired by Japanese katakana and generative patterns to emphasize flexibility and spotlight the artists. The identity extends across print, signage, and digital applications, reflecting GOCA’s mission to bridge cultures through art.
AthleticsGARDEGOCA (Gallery of Contemporary Art)branding