The Brand Identity features Lift Type’s new geometric sans serif typeface, Melun, designed by co-founder Romain Oudin. Inspired by nostalgic references from his childhood and classic typefaces like Kabel and Futura, Melun blends historical charm with modern versatility across three variants: Display, Normal, and High. The design reflects Oudin’s personal roots and aims to offer designers a flexible, expressive tool for diverse applications.
