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Sharp Type typefaces credited by studios in their case writeups.
The Brand Identity · Jun 5, 2026 · Interview
The Brand Identity interviews designer Malcolm Buick of Brooklyn-based studio Athletics about creating a new identity for Arbroath Amateur Boxing Club in Scotland. The project draws on the town’s heritage, using a portcullis symbol from Arbroath Abbey, bold utilitarian typography, and photography by Buick’s father, the club’s president. The identity emphasizes honesty, community, and belonging over polish or commercial gloss.
BP&O · Jun 4, 2026
BP&O features Another Collective’s rebrand for smash burger brand Brusco, a Porto-based project that reimagines classic fast food design tropes through a bold, type-led identity. Using a minimal palette of red, off-white, and black, and typefaces Brut and Sharp Grotesk, the design balances nostalgia with modern sophistication. The project spans naming, storytelling, packaging, and environmental graphics, creating a cohesive and characterful brand experience.
Creative Boom · Sep 18, 2025
Creative Boom’s article by Tom May surveys the design community to identify 50 typefaces expected to trend in 2026. The roundup highlights a mix of contemporary and classic fonts from leading foundries such as Grilli Type, Klim, ABC Dinamo, and Pangram Pangram. It reflects a broader trend toward revisiting familiar grotesques and serifs with modern refinements for digital and branding applications.
BP&O · Apr 9, 2024
BP&O’s Thomas Barnett reviews Studyhall’s self-initiated conceptual brand ‘Thick Pickle’, a humorous and maximalist identity project that blurs the line between satire and viable product. The article critiques its trend-driven nature and questions the seriousness of its intent while praising its visual exuberance and experimental design approach.
The Brand Identity · Dec 18, 2023
Resn designed the digital exhibition 'Sculpting Harmony' for Getty, celebrating the 20th anniversary of Frank Gehry’s Walt Disney Concert Hall. The interactive experience combines archival materials, 3D renderings, and dynamic typography that responds to user interaction and music. The project uses Sharp Grotesk and Reckless typefaces to balance expressive motion with readability, reflecting the spirit of Gehry’s architectural innovation.
The Brand Identity · Oct 17, 2023
Zagreb-based studio POPOLA created a refreshed identity for Dugine Obitelji (Rainbow Families), a Croatian LGBTQIA+ organisation. The design blends Balkan cultural motifs with a contemporary queer aesthetic, featuring a rainbow-shaped letterform logo, vibrant palette, and typefaces inspired by 1970s–80s Yugoslavian publishing. The project celebrates inclusivity and local heritage through thoughtful visual and material choices.