custom typeface by Velvele — 1 case

custom typeface by Velvele in the news

• Velvele evolves Bubilet’s identity for 80 million users without disruption

  The Brand Identity · Nov 12, 2025

  The Brand Identity features Milan-based studio Velvele’s rebrand for Turkish ticketing platform Bubilet, which serves over 80 million users. The project carefully evolved the existing identity—retaining the recognizable percentage symbol while introducing a custom typeface, lowercase logotype, and motion system—to modernize the brand without alienating its audience. The result is a warmer, more human visual language that reflects Bubilet’s emotional connection to live events.

  VelveleBubiletbranding
• velvele Designs Bold DIY Brand Identity for Razz Burger

  The Brand Identity · Dec 7, 2023

  Milan-based studio velvele created a bold, DIY-inspired brand identity for gourmet burger shop Razz Burger. Led by Creative Director Çagıl Aygen, the project centers on a custom, graffiti-inspired typeface and interactive menu design that reflects the brand’s customizable dining experience. The identity uses Kelly Green and handcrafted typography to convey individuality and playfulness.

  velveleRazz Burgerbranding