Crown Creative developed a sophisticated yet playful brand identity for Barkhouse, a membership-based dog hotel and daycare in New York. The design balances editorial structure with hand-drawn warmth, using dual typefaces and custom illustrations to speak to both dogs and their owners. A breed-inspired color palette and witty tone of voice reinforce the brand’s upscale yet approachable character.
The Brand Identity’s 'The Edit' highlights five new creative projects from around the world, including Mek’s identity for Armenian interior design firm Ners, Nowhere Studio’s design for architecture publication DOMa, Felipe Souza’s branding for streetwear label Dream Mad Kidz, Jonas Baun Andersen’s virtual type exhibition Disruptive Type, and Ashley Simonetto’s minimalist identity for Melbourne retailer Mayfield. Each project showcases distinct typographic and material choices reflecting their respective industries and cultural contexts.
