Zegna Design Cases
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News & interviews
- Debora Saveriano Built OUMA on Design for Music and Fashion
The Brand Identity · May 26, 2026 · Interview
The Brand Identity interviews Debora Saveriano, founder of London-based creative house OUMA, about her philosophy of co-creation and her focus on design for music and fashion. Saveriano discusses her transition from Heima Design to OUMA, her signature 'Sonic Portrait' process, and her approach to building meaningful identities for artists like Nadine El Roubi. The conversation explores how fashion precision and cultural storytelling shape OUMA’s creative direction.