Social Club Paris created a visually striking campaign for the Xiaomi 17T Pro, highlighting its telephoto lens capabilities. The narrative follows a castle visit that transforms into an unexpected visual journey through the lens of photographer Jonathan Bertin.
Socialclub Paris created a cinematic campaign film for the launch of the Xiaomi 15T Pro Series, highlighting the smartphone’s advanced photographic capabilities. Set in a vibrant funfair, the film showcases the Leica x5 telephoto lens and AI-powered features through the lens of photographer Jonathan Bertin.
Socialclub Paris created an advertising campaign for the Xiaomi 14T Pro Series, emphasizing the phone’s advanced Night Mode powered by the Leica Summilux lens. The visuals and messaging showcased how users can capture and edit stunning photos effortlessly, day or night, thanks to AI-assisted processing.
Socialclub Paris created an inventive advertising campaign for the Xiaomi 13T, highlighting its Leica camera technology and large storage capacity. The campaign featured a playful 'fake rolling billboard' concept to emphasize the phone’s limitless creative potential.
Xiaomi commissioned XK Studio to create a blooming flower animation as the centerpiece for the launch of their new foldable smartphone, the Mix Flip. The motion piece symbolizes elegance, innovation, and the organic unfolding of technology through a visually captivating sequence.
For the debut of Xiaomi’s first premium flagship smartphone, the Mi 11, XK Studio developed a dynamic optical illusion experience for large LED walls. The visuals emphasized motion, depth, and light to highlight the phone’s advanced technology and refined design.
Creative Boom interviews photographer Alixe Lay about her collaboration with Xiaomi and Leica for the exhibition 'London in Leisure'. The Malaysian-born, London-based artist discusses how her psychology background informs her photographic approach and how smartphones are reshaping creative practice. The article explores her process, themes of cultural heritage, and the emotional resonance of place in her work.