Universal Favourite developed the brand for WHEN Fertility, a modern fertility company. The work positions WHEN for both doctors’ offices and global beauty-store shelves, shifting the category from a clinical framing toward a lifestyle-led one. Packaging design was recognised with an AGDA Pinnacle award, and the brand’s messaging addresses access to personal fertility information.
Universal Favourite developed a complete brand identity for WHEN, an Australian at-home fertility testing company. The project balanced medical credibility with warmth and humanity, creating a visual and verbal system that blends science with emotion across packaging, digital, and print touchpoints.