Strichpunkt developed the corporate identity and design for DRIVE, the Volkswagen Group Forum in Berlin. Acting as lead agency, they created a cohesive and authentic brand concept that distinguishes the forum and its associated restaurants, Brotzeit and Zeitgeist, with a unified visual appearance.
Strichpunkt Design created the corporate identity and design for DRIVE, the Volkswagen Group Forum in Berlin. The project established a cohesive and authentic brand presence across the forum and its restaurants, creating a unified communication platform for the Volkswagen Group’s twelve brands.
Landor developed a new brand identity for Volkswagen Group to reflect its evolution from a traditional automaker to a tech-driven mobility leader. The rebrand introduced a custom neo-grotesque typeface, dynamic gradients, and a cohesive visual system built around the concept of 'Progressive Movement,' uniting 12 marques under one global identity.