Viva Design Cases
1 case across 1 studio
News & interviews
- Fuman Creates Bold, Gut-Inspired Identity for Viva Drinks Brand
The Brand Identity · Jun 18, 2024
Fuman, a New Zealand-based design studio, created a bold and gutsy brand identity for Viva, a health-focused drinks brand. The design centers on the theme of 'guts,' using a handcrafted wordmark inspired by the concept and a vibrant color palette to challenge wellness stereotypes. Founders Grotesk supports the custom typography, while packaging and materials reinforce the brand’s lively and rebellious tone.