ZAK developed a cohesive sub-brand architecture for the Vancouver International Film Festival (VIFF) to unify its expanding range of year-round programs. The new system introduced a modular layout framework and updated brand guidelines that streamlined internal use and clarified the brand’s structure for audiences.
ZAK developed a 3D campaign for the 2022 Vancouver International Film Festival, reimagining the festival’s visual identity through dimensional art direction. Using coloured acrylic and semi-opaque glass, the team created a premium look that seamlessly transitioned between static and motion formats.