A dynamic visual identity and motion-driven campaign created for the 2025 Vancouver International Film Festival. The project combines cinematic 3D elements with bold art direction to capture the energy and creativity of contemporary film culture.
The 2023 Vancouver Film Festival campaign expanded upon the previous year’s 3D creative direction, emphasizing the festival’s core brand DNA. By integrating VIFF’s signature shapes in dynamic and dimensional ways, the campaign reinforced brand consistency while offering flexibility across digital and print applications.
For the 2024 Vancouver Film Festival, the studio developed a colourful, modular campaign system that evolved the festival’s existing visual identity. The design introduced flexible 3D graphics and a structured layout system, ensuring consistency and scalability across all applications while maintaining expressive visual energy.