Studio Dumbar/DEPT® collaborated with the Utah Jazz to evolve their motion identity in celebration of the team’s 50th season. Drawing from decades of visual heritage, the studio created a dynamic motion system inspired by jazz rhythms and the energy of basketball, featuring kinetic typography, 3D textures, and sound-reactive animations.
Studio Dumbar/DEPT® collaborated with Utah Jazz and The New Company to bring the team’s refreshed identity to life through motion. The project developed a dynamic visual system including typographic animations, geometric patterns, and social media templates that captured the energy of both jazz and basketball. The result is a flexible and bold design language that redefines the franchise’s visual presence across all touchpoints.
Studio Dumbar/DEPT® developed a distinctive visual identity for the Utah Jazz’s NBA playoff campaign, celebrating the energy of basketball and the rhythm of jazz. The design featured bespoke icons, a refined metallic gold palette, and dynamic motion graphics applied across digital, print, and arena environments.
Bareis + Nicolaus created a motion design and social media concept for the release of the Utah Jazz City Edition jersey. The visuals capture the energy, movement, and dynamics of a basketball game, translating on-court motion into a vibrant digital experience.
Mouthwash Studio developed a dynamic motion design system and kinetic typography for the Utah Jazz’s 22/23 rebrand. The project celebrated the team’s legacy while introducing a contemporary visual language through motion, a redesigned center court, and new jersey colorways. The work emphasized motion as a core brand element, showcasing the evolution of the NBA team’s identity.