ZAK collaborated with UMYUM Foods to expand their bold red cube packaging system across new plant-based SKUs, maintaining the brand’s playful and confident spirit. The project also included a refreshed photography direction with Lauren Leggatt, elevating the brand’s visual identity to align with a premium, luxury aesthetic.
ZAK collaborated with Vancouver-based UMYUM Foods to refresh their brand identity and packaging for their plant-based butter line. The bold red packaging and unapologetic typography create a striking shelf presence that challenges conventional plant-based aesthetics while reinforcing UMYUM’s fearless, modern brand ethos.