The visual identity for Typomania 2017 invited the public to participate in its creation. Visitors to the festival’s website could draw directly on the screen, generating over seven thousand unique illustrations used across posters, videos, and merchandise. This participatory approach doubled engagement and submissions for the festival’s video competition.
For the 2018 edition of the international typographic festival Typomania, the team created a crowdsourced identity system. Participants generated random logo briefs online, and over 500 submissions were compiled into posters and trophies reflecting the festival’s 'East-West' theme. The result celebrated global collaboration and the universal language of visual form.