Red Antler partnered with ThredUp, the leading online secondhand retailer for women, to create an aspirational campaign that elevated the perception of thrifting. Centered around the rallying cry 'Think it. Thrift it.', the campaign combined hyperlocal NYC activations, wildpostings, films, and influencer collaborations to celebrate personal style and secondhand fashion.
Red Antler partnered with ThredUp, the leading online thrifting platform, to reimagine secondhand shopping ahead of its IPO. The refreshed identity celebrates sustainability as stylish and fun, using bright, diverse visuals and a glowing aura to convey movement and renewal. The result transforms thrifting from a compromise into a confident fashion statement.